Gambling and casino
PIN-UP Partners
PIN-UP Partners describes itself as both an affiliate program and a direct advertiser for iGaming products, while the agreement governs affiliates’ promotion of the company’s products for commissions. The advertised commission figures are only a starting point: the company sets the structure in an Insertion Order, Affiliate Account, or agreement, and says final KPIs and cooperation terms may differ from the FAQ. Publishers comparing a direct program with an intermediary arrangement should check which document defines their specific deal.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-30.
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- Logo
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- Name
- PIN-UP Partners
- Category
- Gambling and casino
- Official site
- pu-partners.com · No link provided
- Facts checked
PIN-UP Partners lists iGaming models
The vendor’s pages describe the following products, models, and regional coverage, checked on 2026-10-30.
- Verticals: online casino and betting (PIN-UP Partners homepage, checked 2026-10-30).
- Campaign models: CPA, RevShare, and Hybrid (PIN-UP Partners how-it-works page, checked 2026-10-30).
- Regional coverage: traffic from more than 10 regions (PIN-UP Partners homepage, checked 2026-10-30).
- GEO coverage: more than ten verified GEOs (PIN-UP Partners how-it-works page, checked 2026-10-30).
The program connects publishers to products
The vendor describes the program as a way for partners to monetize traffic in the iGaming industry, and says it acts as a direct advertiser for its iGaming products. The agreement describes affiliates promoting the company’s products through the program in return for commissions.
Gambling and betting offers are restricted or prohibited by law in some countries, and age limits, licensing and permitted regions differ by jurisdiction; check the network's own rules and local law before running any traffic. This is not legal or financial advice.
Links pass through three named routes
Partners can integrate links through a tracker, an API, or manual placement, according to the vendor’s how-it-works page.
Attribution uses a cookie, with credit going to the partner whose cookie was placed first, according to the Affiliate Agreement. The agreement sets the cookie’s validity at 30 calendar days.
CPA and RevShare carry different conditions
The homepage advertises RevShare of up to 50% and CPA of up to $200, while its how-it-works page gives the same CPA ceiling and lists RevShare+ up to 50%. These are vendor-stated maximums, not a description of the terms assigned to an individual partner.
The company says the applicable commission structure is set in an Insertion Order, Affiliate Account, or agreement between the parties. The agreement defines gross gaming revenue after deducting a 10% administrative fee and a 10% payment processing fee. It says commissions are paid within 10 calendar days after the applicable reporting period, unless otherwise agreed.
The agreement sets a minimum withdrawal of USD 50 per transaction, except for USDT (ERC20), where the minimum is USD 200. These payment terms and commission conditions are financial terms, not financial or legal advice.
The personal account provides statistics and campaign management
The personal account provides statistics and campaign management, according to the vendor’s homepage. The vendor’s how-it-works page lists real-time analytics for EPC, CR, ROI, and Reg2Dep.
Partners can configure automatic payments by choosing a payment model, frequency, and wallet, the vendor says. Applicants submit an account registration form, which the vendor says is usually reviewed within 30 minutes. The homepage also says a manager will contact people who submit the form within 30 minutes. Check the relevant agreement for the terms that apply after registration.
KPI rules narrow CPA and Hybrid traffic
The vendor’s CPA and Hybrid conditions include repeat deposits, while betting traffic must meet a stated turnover condition. The homepage says repeat deposits are mandatory, with particular emphasis on in-app traffic within 14 days; it also requires betting turnover to be three times the deposit.
The vendor sets a Hybrid minimum of 30 first deposits per day, according to its how-it-works page. Non-standard traffic sources should be clarified with a manager, the same page says. For CPA and Hybrid traffic, the vendor also lists KPI requirements including repeat deposits and the betting-turnover condition.
The FAQ’s KPIs and cooperation terms may differ from the final terms, and the company says it may amend agreement terms at its discretion, generally upon posting or notification. The agreement requires written authorization for incentives and prior written consent for sub-affiliates or third-party networks. Several details are missing; they are listed under What we could not confirm.
The cabinet combines reporting and payments
The vendor’s homepage and how-it-works page describe these cabinet functions and payment options.
- Campaign management and statistics are available through the personal account.
- The cabinet lists EPC, CR, ROI, and Reg2Dep analytics.
- Automatic payments can be configured by payment model, frequency, and wallet.
- Link integration is described through a tracker, API, or manual placement.
- The vendor lists cards, crypto wallets, and other popular payment systems as withdrawal methods.
- The FAQ lists PPC, SEO, ASO, in-app, email, push notifications, and social networks as accepted traffic sources.
Direct programs differ by who sets terms
When comparing direct affiliate programs, check which document sets the commission, how attribution is assigned, what qualifies traffic, when payments are made, and which sources the program accepts. These terms show who controls the deal and what a publisher must clarify before committing.
RevShare suits a different KPI path
For CPA and Hybrid, the vendor lists repeat-deposit conditions, a betting-turnover requirement, and a daily first-deposit threshold for Hybrid.
The vendor says RevShare revenue from a player continues over their lifetime. That wording describes the program’s stated model; it is not a promise of a particular payment or outcome. Compare the selected model with the applicable agreement before proceeding.
What we could not confirm
- Company details: legal entity, address, and company history.
- GEO details: named regions and market-specific availability.
- Tracking implementation: API documentation, postback details, and attribution fields beyond the cookie rule.
- Payment operations: supported currencies, hold period, and exact schedule for each reporting period.
- Registration: approval criteria and review process beyond the stated form and estimate.
- Support: channels and service hours beyond manager contact and agreement email.
Questions about attribution and qualification
How does cookie attribution work?
Cookie attribution goes to the partner whose cookie was placed first, according to the Affiliate Agreement. The agreement says the cookie remains valid for 30 calendar days. Publishers should read that attribution rule alongside the specific deal documents, which set the applicable commission structure.
Can an individual join the program?
An individual affiliate must be at least 18 years old, according to the Affiliate Agreement. The stated age condition applies to participation as an individual. Applicants should also check the agreement governing their participation and promotion of the company’s products.
Can an affiliate offer incentives?
Incentives to encourage people to access or register for products require the company’s written authorization, according to the Affiliate Agreement. The condition is about authorization before offering incentives; the agreement’s wording does not establish that every incentive will be approved.
Are sub-affiliates or third-party networks allowed?
Affiliates must obtain prior written consent before engaging sub-affiliates or third-party networks, according to the Affiliate Agreement. This is a permission condition, so publishers planning to involve another network should obtain the required consent before doing so.
What if a traffic source is non-standard?
The vendor says non-standard traffic sources should be clarified with a manager. Its listed accepted sources include PPC, SEO, ASO, in-app, email, push notifications, and social networks. Clarify the specific source and its treatment before relying on it for a campaign.
Are the FAQ materials a binding offer?
The vendor describes its FAQ materials as informational and says they do not constitute an offer, recommendation, or warranty. It also says final KPIs and cooperation terms may differ from the FAQ. The deal-specific document, rather than the FAQ alone, is the relevant place to check the agreed terms.
Proceed only after the program terms fit
The agreement says the company may amend the terms at its discretion, with changes generally effective upon posting or notification.
Main risk… treating advertised commission figures or FAQ conditions as the final deal, when the company assigns commission structures through deal-specific documents and says final terms may differ. Check the applicable Insertion Order, Affiliate Account, or agreement before proceeding.
Sources
Below are the public pages behind the facts above, together with the date each one was read.
- pu-partners.comchecked
- pu-partners.com/affiliate-agreementchecked
- pu-partners.com/how-it-workschecked
How this page was prepared
Editorial team of Spend Ledger. The editors at Spend Ledger wrote this page from the public sources listed above, which were read on 2026-10-30. No hands-on trial of the service took place. If a source changes, the page is revised.
Last updated:
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